Featherlight
by construction
We learned more about what to make from what came back than from anything we planned.
People photograph what they wear and send it to us — at weddings, at work, on ordinary Tuesdays. Over four years that has become the most useful design research the studio has.
It taught us that the biggest pieces get worn the most, which is the opposite of what we assumed. Weight was the thing holding people back, and paper removes it, so the ceiling on scale is much higher than in metal.
It also taught us that the pieces people love are the ones with a name they can say. That is why nothing here is a product code.
Mentioned here
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